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You are the Elite, now show it. The U.S. Elite Tee, now available in Heather Grey and Desert Tan!

Who We Are

We are a team of dedicated professionals here to serve your outdoor and tactical gear needs. We have been in business since 1999 and have worked very hard to earn our reputation. We have a GSA contract and we are a Service Disabled Veteran Owned and Operated Small Business. We were born and raised in the SOF (Special Operations Forces) Community and although we have pursued a variety of different endeavors we maintain that ethos. We also own and operate CrossFit SOAR (www.crossfitsoar.com).

Our network includes a range of professionals with the highest of standards along all walks of service – ranging from the SOF Community to various units across the military; to federal, state and local law enforcement agents; to firefighters and EMS; to Doctors without Borders and humanitarian aid workers; etc.

We are dedicated to “Enhancing the Warrior’s Lifestyle”, which in our eyes means going far beyond just providing quality gear. You are welcome to visit Our Store and join us for a WOD at CrossFit SOAR in Hawthorne, NJ, outside New York City.

Our Values

‘Branded on Our Walls and More Important, in Our Actions’

The US Elite Team is aligned under these values (“e-RIP”):

entrepreneurial we are flexible, creative and nimble. We are the Davids not the Goliaths.  We go the extra mile.  We are constantly expanding our margins of experience and comfort zone, to build our business on a solid foundation, create livelihoods, and better serve our stakeholders.

Raising the Bar – we have extremely high standards and are always looking to better serve our Customers. We demand accountability from ourselves and each other.  We are continuously looking for ways to improve and grow.

Integrity – we operate on the basis of respect and trust. Character Counts!  We don’t cut corners with customers, suppliers or other stakeholders.

Passion & Fun – we are passionate about what we do, and we like to have fun doing it (and when the going gets tough, we try to not snivel too much when the dreaded sand gets in that nether-region).

Why US Elite?

  • Generally Available Inventory
  • SAME-DAY Service on Stocking Items
  • Competitive Prices
  • Veteran Owned & Operated
  • GSA Contract (been vetted by Uncle Sam)
  • Stocking Dealer of Key Brands
  • Strong Values (above)

Steve Keefer, CEO

With US Elite, Steve has closed the loop between his military background and his entrepreneurial nature.  Steve was looking for a way to re-engage the Community and pursue a livelihood at the same time, so acquiring US Elite was a natural fit.

From Wharton, Steve went to that bastion of greed formerly known as ‘Wall Street’. He had a client who wanted to buy the national brewery of Egypt, so Steve helped IPO ‘Pyramids Brewery’ on the London Stock Exchange.

Well what could be better than working with friends in a brewery?  So he moved his family to Egypt and joined the new Team, doing a massive turnaround and expansion, and selling the business to Heineken 5 years later.  Blue chip institutions more than doubled their investment at a time when the benchmark market was down nearly 80%, and each of 5,000 employees benefited tremendously as shareholders in the business.

Steve grew to manhood and earned his stripes in BCo 3rd Platoon 2nd Ranger Battalion 75th Ranger Regiment, where he was a founding member of the mighty War Toads.  (He’ll take the Fifth on any rumors about why he’s called ‘The Godfather’.)  He has traveled extensively for business and pleasure, and can occasionally be found at a reclusive surfing spot, where it is rumored he inspired the song ‘Wipeout!’.  He CrossFits with his two teenage sons and meditates daily.

Jim Erwin, Vice President

Jim Erwin has built his entire career on one premise – to protect.

A veteran of US military and US special operations units, Erwin is a former Delta Operator, Ranger Rifle Team Leader, and led a four-man sniper team for long-range, special operations target interdiction and reconnaissance, airfield seizures, and perimeter security.

Having grown up in the mountains of Northern California, he spent his youth playing football, hiking the foothills of the Sierra Nevada and looking out for those who were smaller than he (who was just about everyone he encountered).

Realizing a natural athleticism and overwhelming need to shield people from harm, he entered the U.S. Army, and was assigned to the 2nd Ranger Battalion at Fort Lewis, WA. Jim quickly found his place as a leader and was awarded the Distinguished Honor Graduate of his U.S. Army Sniper Course.

In an effort to push himself to the next level, Erwin accepted an invitation to participate in the 1st Special Forces Operational Detachment-Delta selection course, where he was ultimately one of five candidates chosen from a class of nearly 100. He then served as an Assault Team Member trained for counter-terrorism, hostage rescue, close-quarter combat techniques, and high risk security operations.

After leaving active duty, Erwin entered into the private security sector, providing close protection for high-profiled clientele, where he continues to provide safety for those in need.

As a member of Team U.S. Elite, Erwin is able to continue expanding his role as a protection specialist to consumers, active duty members, and athletes.

“At U.S. Elite, we only carry the best products out there,” states Erwin. “Bottom line, I want you to know that if it’s not something I would trust my family or friends in, I’m not going to recommend it to you.”