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You are the Elite, now show it. The U.S. Elite Tee, now available in Heather Grey and Desert Tan!

Our Values


‘Branded on Our Walls and More Important, in Our Actions’


The US Elite Team is aligned under these values (“e-RIP”):

Entrepreneurial we are flexible, creative and nimble. We are the Davids not the Goliaths. We go the extra mile. We are constantly expanding our margins of experience and comfort zone, to build our business on a solid foundation and create livelihoods and better serve our stakeholders.

Raising the Bar – we have extremely high standards and are always looking to better serve our Customers. We demand accountability from ourselves and each other. We are continuously looking for ways to improve and grow.

Integrity – we operate on the basis of respect and trust. We’re Old School like that - Character Counts! We don’t cut corners with customers, suppliers or other stakeholders.

Passion & Fun – we are passionate about what we do, and we like to have fun doing it (and when the going gets tough, we try to not snivel too much when the dreaded sand gets in that nether-region).